LUCINDA DUNCALFE, CEO AND FOUNDER
Lucinda is a serial entrepreneur, having founded and run a number of venture capital-backed technology companies, including ClickEquations, an enterprise paid search management software-as-a-service company acquired by Channel Intelligence in 2011; TurnTide, an anti-spam technology company acquired by Symantec for $28 million only six months after founding, and Destiny WebSolutions, a venture-backed Inc. 500 winner that provided Internet strategy and implementation consulting to large financial institutions. Lucinda was named America’s 17th Most Influential Consultant by Consulting Magazine, won the Eastern Technology Council’s Enterprise Award for CEO of the Year, and was an Ernst & Young Entrepreneur of the Year in Philadelphia.
In addition to her CEO roles, Lucinda was an Entrepreneur-In-Residence at First Round Capital. She has served on the boards of Monetate and Semprae Labs as well as not-for-profit boards including The Montessori School and World Affairs Council. She was an Eisenhower Fellow. She graduated cum laude from University of Pennsylvania and earned an MBA from the Wharton School in Entrepreneurial Management.
DAVID FRIEDMAN, CTO
David leads the development of the technology that supports Real Food Works, for our operations, and customer website and mobile platforms.
David is a seasoned entrepreneur who uses technology to improve the lives of people. Prior to joining Real Food Works, David was the founder and CEO of Inhabi, a matchmaking service for renters and landlords. Before Inhabi, David was the Director of Engineering for Venmo, a venture-backed mobile payments company acquired by Braintree. Beyond his startup experience, David also held senior management roles in sales and operations.
David graduated from the University of Pennsylvania with Bachelors and Masters degrees in Computer Science. Despite his love of interacting with machines, he spends his spare time talking to farmers at local farmer’s markets and trying to experience every type of cuisine available.
JAY BROWN, CHIEF OF STAFF
Jay is in charge of everything that needs to get done, coordinating the development and execution of our product strategy, ensuring an unsurpassed overall client experience, and helping with administrative and other areas.
Jay ran engineering and product management teams at SEI for 28 years. One of his teams received national recognition for the development of innovative, client focused, financial advisory and educational software. He was also instrumental in establishing SEI’s Community Philanthropy program, and served as the first President of the Community Philanthropy Board.
Prior to SEI, Jay worked for Mathematica Policy Research, Computer Sciences Corporation, and Datacomp in the areas of economic research, electronic publishing, and large database applications. Jay has also advised EraseMyLaptop and Green Microfinance and serves on the board of TEDx Phoenixville.
MARY SMITH, DIRECTOR OF HEALTH COACHING
Mary oversees our Weight Loss Coaching Program, providing support and education for customers and developing program content. Her goal is to ensure that every customer is successful — with a healthy, sustainable approach to weight loss that translates directly to everyday life. She also works in the community building relationships with organizations to broaden our reach.
Mary started her career in education, both teaching and administration. She was continually struck by the poor quality of the fuel students, athletes, teachers, staff and administrators were running on. She learned that a body and mind running on clean fuel — real food — will be better at intelligent, focused and creative work, and play. Her observations led Mary to leave education to pursue a career in health.
Prior to Real Food Works, Mary had been in private practice helping clients revive their health and vibrancy through food rather than medication. She has worked with a wide variety of clients from athletes in training to those with chronic and autoimmune illnesses. She has written for an online publication, spoken at wellness events and has logged many hours hosting clean grocery shopping tours and assisting those who want to clean up and organize their pantries.
Mary is a graduate of Dartmouth College, has a Master’s in Education from State University of New York at Buffalo, is a graduate of the Institute of Integrative Nutrition and is a member of The American Association of Drugless Practitioners.
DAVID NAVARRO, CULINARY DIRECTOR
David runs Philadelphia operations, working with local restaurant partners and couriers to get fresh and amazing food to our customers.
David graduated Magna Cum Laude from Johnson & Wales University where he studied Culinary Arts Management. He then worked in many kitchens and restaurants throughout South Florida. As a member of the American Culinary Federation, and a certified member of the Federation of Dining Room Professionals, he is the watchdog of our food and its quality.
Although a chef by training and aesthetic, David also has business experience with stints in marketing, sales, and sales training.
MARIA COLLINS, ART DIRECTOR
Maria creates our brand identity, online and mobile customer experiences.
Maria came to us from Novotorium, a tech incubator in Bucks County, where she was the Creative Director. There, she worked with dozens of entrepreneurs, helping them visually represent themselves online.
Before Novotorium, Maria was on the Healthy Humans team, a healthcare start-up in Wayne, PA. Maria led the design of Health-E-Hub, an ePortal where doctors and patients work together to manage a patient’s health.
Maria grew up outside of Pittsburgh, in a serious meat and potatoes household. At Real Food Works, she learned not to fear plants, and is slowly embracing ways to make healthier eating more interesting for her and her family. She has reported craving a salad recently, though we’re not sure we believe it.
CHAR NOLAN, CONNECTOR
Char builds and expands the Real Food Works community through events and social and traditional media.
Char has had a varied work history including stints as a public health educator in the Peace Corps in Brazil, a school teacher, an HMO administrator, and a marketing team leader at Whole Foods Market. She also works with the Engine 2 Diet where she does health coaching and blogging. It’s these experiences that have given Char a deep appreciation for our mission and connects us with a broad network of people.
For the past four years, she has been a plant-based “whole-foodie”. She loves to cook vegan recipes that she invents without using any processed foods, and she also travels to Latin America once a year for mission and outreach work.
Char graduated from Temple University with a Bachelor’s degree in Public Health.